How the brand was born
Founded in Colombia in 2015, the brand began as an online platform for fully personalized women’s footwear. Handcrafted by Colombian artisans, each pair reflects quality, exclusivity, and care. Today, with headquarters in Chicago, the brand connects Colombian craftsmanship with American culture as it expands internationally.
How the brand was born
Founded in Colombia in 2015, the brand began as an online platform for fully personalized women’s footwear. Handcrafted by Colombian artisans, each pair reflects quality, exclusivity, and care. Today, with headquarters in Chicago, the brand connects Colombian craftsmanship with American culture as it expands internationally.
Vision
To be a brand that empowers people, creates dignified work, and connects cultures—turning footwear into a true expression of identity, style, and sustainability.
Magic Trend Shoes aims to become the leading Latin artisanal footwear brand in the United States, proudly carrying Colombian craftsmanship in every step.
Vision
To be a brand that empowers people, creates dignified work, and connects cultures—turning footwear into a true expression of identity, style, and sustainability.
Magic Trend Shoes aims to become the leading Latin artisanal footwear brand in the United States, proudly carrying Colombian craftsmanship in every step.
Every pair is made with care, so every step feels meaningful.
WHAT WE OFFER
- Footwear for every occasion.
- Colombian artisanal shoes with a touch of Chicago style.
- Exclusive offers and promotions.
- Comfortable and secure shopping.
Each pair reflects our identity and heritage, blending Colombian craftsmanship with Chicago style. Every design tells a unique story.
We offer products that exceed expectations, using premium materials and meticulous craftsmanship. Excellence is non-negotiable.
We combine current trends with our artisanal essence, creating contemporary pieces without losing our identity.
Our clients’ satisfaction is a priority; we listen, understand, and support them every step of the way.
We design products that enhance and strengthen each woman’s identity, celebrating confidence and individual style.
WHAT WE OFFER
- Footwear for every occasion.
- Colombian artisanal shoes with a touch of Chicago style.
- Exclusive offers and promotions.
- Comfortable and secure shopping.
Each pair reflects our identity and heritage, blending Colombian craftsmanship with Chicago style. Every design tells a unique story.
We offer products that exceed expectations, using premium materials and meticulous craftsmanship. Excellence is non-negotiable.
We combine current trends with our artisanal essence, creating contemporary pieces without losing our identity.
Our clients’ satisfaction is a priority; we listen, understand, and support them every step of the way.
We design products that enhance and strengthen each woman’s identity, celebrating confidence and individual style.
Meet Our Creative Team

Paola Gelvez
Chief Operating Officer
Paola oversees operations and production, ensuring every product meets the brand’s standards for craftsmanship, quality, and experience.

Wilfredo Rodriguez
Chief Executive Officer
Will leads the vision and strategy of Magic Trend Shoes Chicago, guiding the brand’s growth as a modern luxury footwear company.